How to Decide the Best Time of Day to Post on Social Media

How to Decide the Best Time of Day to Post on Social Media

Do you know the best time of day to post on social media? The answer is not as simple as it seems. Several factors can have an impact on what times work best for your business. For example, if you sell products or services that cater to different demographics, there may be certain times when one demographic has more free time. Similarly, there may also be certain days or even seasons where people are busier and will need your content more at those specific times.

To help you figure out the best time to post for your company, we took some data from Hootsuite and analyzed three popular networks: Facebook, Twitter, and LinkedIn.

Facebook: The data suggests that the best time to post on Facebook is between 12 p.m. and 11 a.m., with Wednesday being the day when posts get shared most often, according to Hootsuite’s report.

Twitter: Tweets reach the most people around noon local time, so posting at this point will likely have your tweet seen by more of your followers in their own free times throughout the day or night (depending on where they are). On average, Tuesday has been shown as one of Twitter’s top tweeting days, but it may vary depending on what types of content you’re sharing.

LinkedIn: LinkedIn users engage with organic content during business hours – Monday through Friday from approximately eight a.m until six p.m., according to Hootsuite’s report except for Thursday, when engagement rates are a bit lower in the morning and afternoon – but picks up again from seven p.m. until nine p.m.

That being said, there is no one-size-fits-all approach that will work for everyone on every social media platform, so we’d recommend trying what works best for your business or seeing which times of day garner a better response from your followers.

The best you can do in such a scenario is outsource your social media management services to a third-party agency like PEAK Outsourcing that has years of experience and can get you desired results month after month. Doing so will not only speed up your company’s online growth but also give you enough free time to focus on other important business operations.

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